strategic insights

Branding Articles, Podcasts, and Videos

Leveraging the Power of Brand Archetypes

Leveraging the Power of Brand Archetypes

Ahhh, the Brand Archetypes... those timeless characters that help us *quickly* form gut-level bonds with our ideal customers - and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 ...There's the Hero. The Maverick. The Lover. The Sage....

read more