1 // Working in your business instead of on your business
It’s easy to caught in a cycle of feeding the never ending social media content monster, answering a quintillion emails, and squeezing client work in between. If you don’t stop and pay attention to your brand, it grows fuzzier and fuzzier by the day.

2 // Too many shiny objects competing for your attention
Instagram stories! Membership sites! Pinterest! … (I think you see where I’m going with this…) The problem with jumping from tactic to tactic is you don’t get the results you were looking for. As it turns out, investing in your brand makes those shiny object tactics work better. You need to focus on defining it first.

3 // Resistance to being seen
Oh, the good ol’ imposter syndrome. “You think, who am I to call myself an expert?” when other people clearly have way more experience – and look – have been featured on Forbes! Who am I to brand myself? (Hint: they started at the bottom, too, and your brand depends on a unique mix of YOUR personality, talent, and skill.)

4 // Not knowing which step to take first and next
If you struggle to put together a clear plan of action around building your brand, you are not alone.  In fact, every single person who responded to my branding survey mentioned the same roadblock.

I bumbled along for over a year. Then, I stumbled on a website in a totally movie-worthy cliche “Eureka!” moment. It described each of the 12 Brand Archetypes. As I read each one, a light switched on. I could suddenly see the psychological foundation under the brands I love to follow. I understood what fueled the demand for their brand.

From there, I developed the In Demand Brand Method with the brand archetype tool and other psychological demand triggers. It started out as a simple $700 one-day service and has rapidly expanded into the $5K two-month process I am constantly fully booked for today.

What makes this program special

1// Road-tested and market-validated.
I’ve developed the In Demand Brand method working with over 100 brands in different capacities. This has included helping launch a 7-figure agency, bringing a national nonprofit’s signature program online, and assisting many entrepreneurs like you toward brand clarity.

2 // Psychology FIRST
When you hear the word ‘brand’, your eyes probably gloss over and visions of logos and color palettes dance through your brain. While that’s part of it (and part of the plan), it is sooo far from the total picture. This is NOT a design course. This is a step-by-step brand strategy plan that will bring clarity to your message, purpose, and personality. We start with psychology FIRST and build the tangible elements of your brand from the foundation of those invisible demand triggers.

3 // I didn’t throw this together in a weekend.
Beyond my 15 years of business and 100+ brands I’ve worked with over the years, I spent well over 100 hours planning, creating, and designing the content. This isn’t a sloppy stab at “passive income.” This is my life’s best work.

Here’s What You’ll Learn

Learn how to claim your genius, stand out in the market, package your services, and communicate your brand in 4 simple steps.

When you complete the incubation program, you’ll:

1. Take your brand from an idea to a fully-formed strategy
2. Create a Brand Book to inform all future decisions, content, and marketing
3. Feel confident putting your brand out there
4. Bring FOCUS to your business

Not sure where to start? Or what step to take next?
I lay it out for you, step-by-step.

Create your dream business now.

Access my method and step-by-step guidance to build your psychology-driven brand that attracts the best clients to you.

The 4 Foundational Forces

Week 2 / Brand Commitment & Context

» Brand Fundamentals: Define exactly what you are selling with certainty.

» Tactical Goals: Determine how you’ll recoup your investment (time & money) in your brand.

» Ideal Clients: This isn’t your grandma’s customer avatar exercise. We’ll get deep inside the minds of your perfect clients/customers.

» Different, Not Better: Survey the market to figure out exactly where your brand fits in and stands out.

Week 3 / Messaging

» Tone & Voice: Learn to craft and communicate your distinctive brand voice using words that compel your ideal clients to buy.

» Tagline & Bios: Once we understand how to communicate as your brand, we’ll create “client-facing” blurbs – like your tagline and bio

» Naming: We’ll create memorable and need-to-have-it names for your business, products, and more.

» Stories & Content: Your brand’s stories help sell your brand, your message, and your point of view. We’ll work on creating your unique stories that you’ll tell over and over.

Week 5 / Live Your Brand

» Presence: Define exactly how you’ll look and sound on each of your brand platforms.

» Branded Website: I’ll give you my best tips for translating your brand on your website so you’ll be ready to transition from strategy to implementation seamlessly.

» Visibility: Create your unique brand visibility plan for content creation & social media marketing.

» Action Plan: We’ll outline your exact next steps so you aren’t left guessing at what to do next.