Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle.
You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The Lover. The Sage. The Magician… and seven more… (Twelve in total!)
A deep understanding of *your* archetypes (and, by extension, your brand!) allows you to:
💥 Stand out against the competition with a strong brand identity
💥 Be more YOU, without all the fluff and filler
💥 Make business decisions faster and with more confidence
and, most importantly…
💥 Turn clients into brand fanatics, happy to pay what you deserve! 💰
In this week’s vlog entry, I’m giving a shout-out to our good friends, the Archetypes… and talking about their enduring POWER to help us increase our impact and our revenue.
Pssst… You can pin this vlog post to reference later! 📌
Pin this vlog post to reference later! 📌
