by Kaye Putnam | Brand Archetypes
Today, I’m going to shake things up a bit and reveal a surprising truth: your logo and visual elements might not be as crucial as you think when it comes to attracting and captivating your ideal clients.When the word “brand” is mentioned, most...
by Kaye Putnam | Attracting Clients, Brand Archetypes
Have you wondered about the brand archetypes of your ideal clients? If so, you’re not the only one! My brand personality quiz (brand archetype quiz) has helped over 200,000 amazing entrepreneurs identify their brand archetypes. (#CrazyPants!) And, of course, my...
by Kaye Putnam | Brand Archetypes
Imagine hiring a team member who never sleeps, never takes a break, and consistently communicates your business’s values, uniqueness, and promises to your customers. Sounds like a dream, right? This tireless ally isn’t some futuristic AI—it’s your...
by Kaye Putnam | Brand Archetypes
Are you ready to unlock your creative superpowers and take your business to the next level? 🤩 Then it sounds like you’re in the right place! I’m going to show you how applying brand archetypes can transform your life – yes, really! 🤗 Thousands of my...
by Kaye Putnam | Brand Archetypes
Legendary figures abound in our culture – they walk through time, reappearing throughout history and leaving traces of their presence everywhere. From classical mythology to modern-day superheroes, these archetypes share a common thread: representing universal human...
by Kaye Putnam | Brand Archetypes, Brand Strategist
Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
