Have you noticed? Business is getting more and more human.
It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level.
As much as 95% of our decision-making (including our buying decisions!) is made on a subconscious level. And most of our subconscious processing happens emotionally. So we want to make sure that we’re building a personal connection with our ideal clients.
And we need our brands to be personality-packed! Ho-hum just isn’t cutting it anymore.
So in this week’s vlog post, I’ve got four impactful brand strategy ideas that will take your brand from “ho-hum” to “Oh heeeeyyyyyy there!”
These ideas are the ones that will make the *biggest* difference – for your business and for your bottom line (ahem, like… how much money you make 😉
And yes… Idea #1 of 4 is going to be all about infusing *personality* into our brands. I’ll be talking about how we can adopt a particular brand personality – by choosing and using two brand archetypes.
So if you’re ready to elevate your brand beyond the status quo, press play on the video post below. Some of the biggest brands in the world are using these ideas… and yet they are also accessible to us as entrepreneurs who are running smaller businesses, too!
Grab something to take notes with – and let’s spend 11 minutes learning. 🎥
Pssst… You can pin this vlog post to reference later! 📌
Pin this vlog post to reference later! 📌
