by Kaye Putnam | Entrepreneurs, Visibility
Consistency is hard. Right?!? Tell me you’re with me. In my head, I know consistency is the key to building a successful business, especially in this scattered online world. With new people coming and going all the time, it’s important to prove that you’re different....
by Kaye Putnam | Entrepreneurs, Launching, Rebranding, Visibility
I almost didn’t write this post. I’ve been facing major RESISTANCE and avoiding my Brand New Brand course creation like the plague. My thought was, “Week 3 update?! What update??” As I was playing out this conversation in my head, I realized that not having an...
by Kaye Putnam | Brand Archetypes, Visibility
Preface: Are you the Magician? Or, what’s your Brand’s Archetype? Before we dive into the Magician IG inspo, I want to be sure you’re in the right place, Genius! Because, there are 12 brand archetypes! (The Magician is just one of the twelve.)...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Maverick Archetype Inspiration The Maverick Archetype brand lives for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. Red Bull has had a long standing tradition of absolutely killing it on social media, and their...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Royalty Archetype Inspiration The Royalty Archetype brand is the most aspirational of all the archetypes. Brands that live this archetype tend to show off the lifestyle of someone who’s “made it.” They lead by example and inspire others to reach their level...
by Kaye Putnam | Entrepreneurs, Launching, Visibility
Last week I announced that I’m embarking on a very public 12-week launch experiment. These 12 weeks happen to coincide with the last 12 weeks before I take a break TO HAVE A BABY. (I am fully aware that I may be crazy.) If you want to read and watch the full story,...
