by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Girl/Guy Next Door Inspiration Girl & Guy Next Door Archetype brands are all about creating a relatable, friendly relationship with their customers. They remind us to be humble and that our dreams are possible through hard work and a good attitude. Pabst...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Sage Archetype Inspiration Intel is a classic Sage archetype. Check out their hashtag: #EXPERTMODE. It’s a perfect fit for them! They don’t shy away from showing off the high-tech details of their product. I also love that they are showcasing women engaging...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Entertainer Archetype Inspiration Both of these Instagram feeds shout, “FUN!” Target’s new tagline is quintessential Entertainer, “Where products come to play.” I love the quirkiness and unexpected that they showcase. Think about the melon fish/shark –...
by Kaye Putnam | Entrepreneurs, Launching, Visibility
12 weeks. That’s all you have. 12 weeks to work on your business and get things in order before you have to completely step away from it. Would you… Focus on revenue? Create a bunch of content? Lay low and wrap up loose ends? Run a last-minute special? Hustle to...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Explorer Inspiration Right in Timberland’s description, they say, “outfits for the journey, wherever the adventure may be.” That type of sentiment is classic Explorer Archetype. I love how they showcase their products in a multitude of different locations....
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Creator Archetype Inspiration Mission Bicycle features its product in artistic and creative compositions. What was “just a bicycle” becomes art with the bright colors, detail shots, and unique backgrounds. The color scheme is kept pretty consistent with the...
