Primary Goal of the
Sage Brand Archetype
To understand the world and teach others what you know. To seek and share the truth.
What is the Sage Brand Archetype?
Let’s celebrate the profound wisdom of the Sage brand archetype! Whether you resonate with being an expert, scholar, detective, advisor, thinker, academic, researcher, planner, professional, mentor, teacher, guru, investigator, or analyst, your brand possesses the incredible power to evoke feelings of being educated, informed, and deeply engaged in those who encounter it.
When customers experience your Sage brand, they can’t help but feel a sense of enlightenment. They trust that you are “in the know” and possess the wisdom they seek. Your brand imparts knowledge and understanding, allowing them to navigate complexities with confidence.
As a Sage, you possess innate advantages that set you apart. Wisdom and intelligence are your guiding lights. Your brand serves as a beacon of insight, empowering others with knowledge and guidance.
However, like every hero, the Sage brand faces its villains. The fear of being duped, misled, or falling victim to ignorance can hinder progress. It’s crucial to inspire critical thinking and equip your audience with the tools to navigate a world filled with misinformation and deceit.
While on your brand journey, be mindful of potential pitfalls. Avoid getting trapped in endless study and analysis, preventing you from taking action. Strive to balance intellect with action and ensure that your brand is not devoid of feeling and emotion. Connect with your audience on both an intellectual and emotional level, fostering a well-rounded experience.
When it comes to your brand voice, let it be factual, decisive, authoritative, intelligent, and thoroughly researched. Speak with confidence and provide valuable insights backed by a thorough investigation. Your voice should inspire trust and convey the depth of knowledge you possess.
Celebrate the enlightened wisdom of your Sage brand archetype and let it guide you in empowering education, profound insight, and engrossing experiences. Embrace your role as a guide and mentor, illuminating the path to understanding for those who seek knowledge. Get ready to create a world where wisdom prevails, and minds are enlightened by the power of your Sage brand.
FREE ARCHETYPE MASTERCLASS
Leverage Your Archetype,
Grow Your Business
Dive deeper into how your business can attract more of the right humans by leveraging brand archetypes.
Sage Brand Archetype Examples
The Sage archetype embodies brands that value knowledge, wisdom, and insight. They are trusted advisors and thought leaders in their industries. Google, with its mission to organize the world’s information and make it universally accessible, is a quintessential Sage brand. Similarly, The New York Times, renowned for its thorough reporting and in-depth analysis, exemplifies the Sage’s commitment to truth and wisdom. And then there’s TED Talks, a platform that shares ideas and knowledge from experts across various fields. Sage brands are all about providing valuable knowledge, enlightening others, and helping us understand the world better.
Get the Sage Brand Archetype Inspiration Kit
Introducing Brandfluency...
In-depth insights and actionable steps to make your brand more true to YOU.
Unlock the power of your archetype so you can:
» Stand out against the competition with a compelling message
» Be more YOU, without all the comparisonitis or imposter syndrome
» Make brand decisions faster and with more confidence
» Turn people into raving fans, happy to pay what you deserve
When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.
I realized I’m a Sage – that was so enlightening!
I took your course and it was great. As a website designer/developer it may seem strange that I wanted to take a branding course. But I’m a lifetime learner and I believe in nurturing my skills and honing my craft.
Your course helped me gain clarity and a new perspective on some things I had been thinking about in terms of messaging and brand personality. I realized that I’m a Sage. That was SO enlightening for me because it gave me the “proof” I needed to embrace who I am and own it instead of shying away.
– TREVA
Free Archetype Masterclass
Build A Crystal Clear Brand
That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Free Archetype Masterclass
Build A Crystal Clear Brand That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Hello beautiful human, I'm Kaye!
Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.
Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.
I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.
Scroll down to pick your next step in the archetype journey.
3 Ways to Get Started Today
Choose your own adventure or explore them all!
Brand Archetype Inspiration Kit
Enter your email below to access your Sage inspiration PDF.
Learn more about Brandfluency
Invest in the shortcut to learn how to leverage the Sage Brand Archetype in YOUR business.
Free Archetype Masterclass
Build a crystal clear brand that attracts your ideal client without compromising your true self.
Inspiration
Sage Brand Archetype Colors & Design
Unlock Your Innate Brand Advantage
Take the brand personality quiz that’s been taken 250,000+ times: