Explorer Brand Archetype

Primary Goal of the

Magician Brand Archetype

To transform lives. To make dreams come true by leveraging the laws of the universe. To reveal what others can’t see.

What is the Magician Brand Archetype?

Whether you resonate with being a visionary, catalyst, inventor, charismatic leader, shaman, healer, intuitive, wizard, or transformer, your brand possesses the incredible power to evoke feelings of fascination, enchantment, and a desire to experience something extraordinary.

When customers encounter your Magician brand, they can’t help but be captivated by the allure of what you offer. They are drawn to the cutting edge, craving to be a part of your visionary world. Your brand ignites their imagination and fuels their desire to explore new possibilities.

As a Magician, you possess innate advantages that set you apart. Finding win-win solutions and envisioning a better future are your gifts. Your brand has the power to transform situations, minds, and lives, making the impossible possible.

However, like every hero, the Magician brand faces its villains. The potential unintended negative consequences of your actions should be carefully considered and mitigated. It’s crucial to wield your powers responsibly and ethically, ensuring that your magic brings positive change and does not cause harm.

While on your brand journey, be mindful of potential pitfalls. Avoid the temptation to manipulate or deceive others. Stay true to your higher purpose and use your abilities to empower and uplift those around you.

When it comes to your brand voice, let it be expansive, moving, and articulate. Speak in a way that sparks curiosity and inspires transformation. Your words should paint a vivid picture of the possibilities that lie ahead, inviting your audience to join you on a remarkable journey of growth and discovery.

Celebrate the transformative magic of your Magician brand archetype and let it guide you in unleashing vision, enchantment, and boundless possibilities. Embrace your power to create positive change, inspire others to dream big, and shape a world where imagination knows no limits. Get ready to weave spells of wonder and leave an indelible mark on the hearts and minds of those who encounter your brand.

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Magician Brand Archetype Examples

The Magician archetype embodies brands that make magic happen, turning dreams into reality and sparking a sense of wonder. Take Disney, for example. Known as “The Happiest Place on Earth,” Disney transforms fairytales into real-world experiences, truly living up to the Magician’s mantra. Tech giant Apple also fits this archetype, constantly creating products that seem to do the impossible, changing the way we live and work. In a nutshell, Magician brands are all about creating awe, stirring our imaginations, and making the impossible seem possible.

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In-depth insights and actionable steps to make your brand more true to YOU.

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» Be more YOU, without all the comparisonitis or imposter syndrome

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» Turn people into raving fans, happy to pay what you deserve

When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.

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Since buying the program last night, I literally just listened to EVERY video in the Magician.

I smiled. I laughed. I got teary. THIS is exactly what I needed! Honestly, this may actually be THE missing piece for me.

You have validated everything I have felt for 5 years! and kept feeling wrong, because nobody understood me or my clients. I kept getting further away from them and me.

THIS… speaks my language at a deep level and I want to validate the Magician in you by saying WOW! WOW! WOW! You have absolutely WOWED me and that’s not easy to do at this depth.

THANK YOU SO MUCH!

– TAMMY

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Key #2: Be more by Being Less

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Key #3: Stand Out Online

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Free Archetype Masterclass

Build A Crystal Clear Brand That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Hello beautiful human, I'm Kaye!

Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.

Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.

I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.

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Inspiration

Magician Brand Archetype Colors & Design

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