Primary Goal of the
Girl/Guy Next Door Brand Archetype
To be accepting and encourage community. To make others feel included and welcome. To belong.
What is the Next Door Brand Archetype?
Whether you resonate with being a Friend, BFF, everyman, realist, solid citizen, good neighbor, or the silent majority, your brand has the incredible power to create authentic connections and make others feel understood and included.
When customers encounter your Girl/Guy Next Door brand, they experience a warm sense of familiarity. They feel seen, understood, and part of a community. Your brand radiates with relatability, inspiring trust, and a belief that if you can achieve something, they can too.
As a Girl/Guy Next Door, you possess innate advantages that set you apart. Realism, empathy, and a lack of pretense are the pillars of your brand. You embrace the beauty of everyday life and connect with others on a genuine, down-to-earth level.
However, like every hero, the Girl/Guy Next Door brand has its villains. The fear of being left out or standing out from the crowd can hinder your progress. Your mission is to create a sense of belonging and make everyone feel included, while still embracing your own unique qualities.
While on your brand journey, be mindful of potential pitfalls. It’s important to maintain your authenticity and not lose yourself in the pursuit of blending in or superficial relationships. Stay true to who you are and let your genuine personality shine through.
When it comes to your brand voice, let it be friendly, humble, honest, and practical. Speak to your audience as if they were your closest friends, providing practical advice and solutions that resonate with their everyday lives.
Celebrate the relatable charm of your Girl/Guy Next Door brand archetype and let it guide you in building genuine connections and inspiring trust. Embrace the power of relatability, create a community of supporters, and make a positive impact on the lives of those around you. Get ready to be the friendly face they can always count on!
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Girl/Guy Next Door Brand Archetype Examples
The Girl/Guy Next Door, also known as the Regular Guy/Gal or Everyman archetype, is about brands that value honesty, authenticity, and approachability. They’re the ones that make you feel like you belong. Take, for instance, the car manufacturer Ford. With its affordable, reliable vehicles, Ford targets everyday people, promoting a sense of belonging and connection. Similarly, the retail giant Target has crafted a brand persona that’s friendly, accessible and caters to the daily needs of the average person. And then there’s Wrangler, a brand that celebrates the ordinary hardworking man and woman with durable, comfortable jeans. These brands, like the Girl/Guy Next Door, are all about being relatable, trustworthy, and down-to-earth.
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Thank you so much! I have so much more self-confidence now.
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Free Archetype Masterclass
Build A Crystal Clear Brand That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Hello beautiful human, I'm Kaye!
Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.
Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.
I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.
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