by Kaye Putnam | Attracting Clients, Visibility
Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology. The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
by Kaye Putnam | Brand Archetypes
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
by Kaye Putnam | Brand Strategist
Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like… How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
by Kaye Putnam | Entrepreneurs, Growth
Have you ever noticed that the people you spend time with influence what you believe to be possible? When I joined a CrossFit gym last year, I was able to go regularly for awhile. And it was INCREDIBLE! (Covid, of course, changed my workouts – but I can’t...
by Kaye Putnam | Attracting Clients, Visibility
Online business still feels like the wild west in some ways. 🤠 A lot of people and programs in the online space aren’t “certified.” Or guaranteed. Or regulated. Really, anyone can start an online business. There’s a pretty low barrier to entry....
