by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Creator Archetype Inspiration Mission Bicycle features its product in artistic and creative compositions. What was “just a bicycle” becomes art with the bright colors, detail shots, and unique backgrounds. The color scheme is kept pretty consistent with the...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Caregiver Archetype Inspiration The Caregiver Archetype brand is most easily thought of in a maternal way – in the way that a mother cares for her children, as Johnson’s Baby shows here. Each of the images with babies include their parents caring for...
by Kaye Putnam | Entrepreneurs
Why Do You Do What You Do? As part of a program I’m participating in, I’ve been challenged to communicate my “why.” Simon Sinek defines your “why” as being the common driver behind every successful person and business. People and companies who can articulate...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Lover Archetype Inspiration The Lover Archetype brand can show up in many different ways. You can often see it in a love for form, design, food, and style. For a Lover Archetype, the packaging is just as important as what is inside. Brands that operate from...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Hero Archetype Inspiration Ah, Nike. I can’t resist using them as an example whenever I talk about Hero Archetype brands because they do it so darn well. I love the variety of people they show pushing their limits and working on achieving whatever they set...
