by Kaye Putnam | Entrepreneurs
I’ve been alive for 29 years. I’ve had to accept that I’m probably not going to be gracing the Forbes 30 under 30 list, which is a bummer. I’ve always identified as the “young entrepreneur” but I guess I’m not so young anymore. In a lot of ways, I am so thankful that...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Innocent Archetype Inspiration Gosh, looking at these two image sets just makes you happy, right? Many of the food products that adopt an Innocent brand archetype, like Chobani shown here, showcase their natural, organic, and close-to-nature aspects. They...
by Kaye Putnam | Entrepreneurs, Visibility
I have a big, icky, business confession to make. It’s been a long 17 weeks since my business has benefited from any real focus from me. 17 weeks ago, I had to pull my 2.5-year-old from daycare. We also found out we were expecting again! Enter: First-trimester survival...
