by Kaye Putnam | Brand Archetypes, Brand Strategist, Entrepreneurs
People know I’m a bookworm. 🤓 And people know I’m a brand strategist. So, it follows that I’m frequently asked about what I believe are the best branding books. Yep… Aspiring brand strategists, my fellow entrepreneurs, and even students who are...
by Kaye Putnam | Brand Strategist, Rebranding
So, maybe you weren’t bitten by a radioactive spider. 🕷 (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 🤣 Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
by Kaye Putnam | Rebranding, Visibility
Stock images – or pizza? Which one do you think I’m more PICKY about? 🤣Honestly, it’s neck and neck. (We lived in Naples, Italy for three years. As a result, I’m admittedly a complete pizza snob. It is what it is!) So I’m going to say...
by Kaye Putnam | Attracting Clients, Growth, Visibility
“Kaye, how do I grow my audience?” 👈🏻 I’m pretty certain I hear this more than any other question! Yep, for most of the brilliant entrepreneurs in my orbit, this is the #1 goal that I hear them articulate… They want audience growth. … And for good reason! ...
