The Psychology of Brand Love with Dr. Aaron Ahuvia

In this episode of the Brand Gravity Show, we welcome Dr. Aaron Ahuvia, the globally acclaimed Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn. Dr. Ahuvia’s expertise in brand love spans three decades and includes a standout book, “The Things We Love,” recognized by Amazon as a top 20 business book for 2022.

In our conversation, we explore the science of consumer behavior, the shift from viewing brands as objects to nurturing human-like connections, and the key elements that activate brand love. Dr. Ahuvia shares actionable strategies for businesses to build genuine chemistry with customers, drawing from his extensive work with industry giants like Google and appearances at leading companies. This episode is an essential listen for those seeking to unlock the enduring power of brand love.

We talk about:

• [0:00] Intro
• [02:07] Dr. Brand Love
• [03:17] The science of consumer behavior
• [10:54] From objects to people
• [16:42] The key to brand love activation
• [21:37] Building brand chemistry with customers
• [25:47] Object world vs. passionate niche
• [31:05] Where to find Aaron
• [32:30] Actionable tip for implementing brand love in your business

Connect with Aaron here:

• https://brandlovecentral.com/

Mentions:

• The Things We Love: How Our Passions Connect Us and Make Us Who We Are: https://www.amazon.com/Things-We-Love-Passions-Connect/dp/031649822X
• Creating Superfans: How To Turn Your Customers Into Lifelong Advocates: https://a.co/d/blrpfWP

Connect with Kaye here:

• • Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
  • https://www.youtube.com/user/marketingkaye
  • https://www.facebook.com/marketingkaye/
  • https://www.kayeputnam.com/
  • https://www.kayeputnam.com/brand-clarity-collective/

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