Struggling to stand out online? You’re not alone! 😅

I spill the beans on how to become THE brand people trust and respect. 

Let’s face it: Anyone can start a biz, but how do you make folks trust YOU? 🤷‍♂️

I’ve got the answers! 🙌

No fluff, just real tactics born from years of trial and error (and piles of books 📚).

Imagine the internet as a vast ocean, and you’re lost at sea. 🌊 I’ve got the lighthouse 🏮 you need: the L.I.G.H.T. methodology!

L: Lay the Foundation

Building your brand starts with laying a solid foundation, and I’ve got the lowdown for you! 

First things first, you want to create a body of work that screams “I’m the expert!”  That means crafting valuable content that showcases your expertise.

📝 Write blog posts, 🎥 record videos, 📊 create infographics, and 📅 host webinars. Early in my business, I whipped up a brand personality quiz that’s been taken over 250,000 times and raked in a hundred thousand leads. It’s a hit at conferences and college classrooms because I shared what I learned with the world.

Why did I create the quiz? 🤔 Simple – I needed answers about who I was and what made me unique. Turns out, lots of others were searching for the same thing.

Remember, no one can appreciate your wisdom if it’s locked away in your noggin. Step up, share your insights, and transform lives even before they become your clients. That’s what being a leader is all about! 

I: Illustrate Results

You’ve got to showcase your wins, big and small. Share those success stories, flaunt those client testimonials, and dive deep into case studies. Heck, you can even make yourself a living, breathing case study for your own brand! 🚶‍♂️💬

Why? Celebrating victories, no matter how tiny, is like a sneaky mind game to keep your motivation soaring! 🧠🚀

Whenever you find yourself questioning, “Why am I doing this?” or “Is it all worth it?” – BAM! 💥 Revisit those case studies, and see firsthand the impact you’re making in people’s lives. 🙌

G: Gather Third-Party Endorsements

You’ve got to collect those endorsements from others to bolster your credibility. 🏆 Whether it’s press coverage of your topics, industry awards, or stages you’ve rocked as a speaker, these third-party seals of approval are gold!

Imagine it’s not just you saying something, but Harvard or Consumer Reports chiming in. 🎓📊

Your mission? Gather all the evidence you can find that screams, “Hey, what I’m sharing is legit!” 📰🏅

These endorsements don’t just add credibility; they supercharge it! 💥

H: Harness Borrowed Authority

Even if you’re just starting out, this trick is your ticket to trust. 💼

Share content from authoritative sources. 

Attending events with big-shot entrepreneurs? Snap a pic or share their insights. It might feel a tad cheesy, but hey, being in the same room as the bigwigs works wonders on the psyche! 

You can also share industry research from reputable sources or ideas from creators you admire. 

It’s all about borrowing authority from those who’ve already built it. 

T: Talk & Amplify

When you’re interviewed or featured in the media, don’t keep it a secret! 🎙️📢

Share it with your audience! 🤩 It’s like waving a flag that says, “I’m in demand, and my opinion matters!” 🚩

Authority and trust are context-dependent, and being chosen to share your wisdom on someone else’s platform is a clear signal that they trust you. 🙌

—

And there you have it, the L.I.G.H.T. strategy, a beacon to guide your brand to success! 

– “L” for Laying Your Foundation, building that body of work that showcases your expertise. 🏗️

– “I” for Illustrating Results, whether it’s your wins, client successes, or compelling case studies. 📈

– “G” for Gathering Third-Party Endorsements, adding that stamp of approval from press, industry awards, or notable stages. 🏆

– “H” for Harnessing Borrowed Authority, connecting with authoritative figures and platforms to boost your credibility. 🤝

– Finally, “T” for Talk and Amplify, spreading the word when you’re featured elsewhere, proving that your opinion is in demand. 🗣️

With these steps, your brand becomes a powerful guiding light, attracting the right clients with confidence. 

But beyond all the left-brain reasons to choose you, discover your brand’s unique, psychology-driven position in the market. Get started by taking my free brand quiz.

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌