by Sarah Putnam | Attracting Clients
Have you heard recently that you need to tell stories in your branding? I bet you have đ Itâs bordering on being the next âshiny marketing tacticâ that everyone needs. Telling stories in your branding may be essential, but it can also be really difficult. Not everyone...
by Kaye Putnam | Attracting Clients
If youâre struggling to figure out who your ideal client should be, you arenât alone. While Iâd love to tell you that itâs just growing pains in the beginning, the truth is, your ideal client will evolve over time. Luckily, defining your ideal customer is a lot...
by Kaye Putnam | Attracting Clients
Once upon a time, the hubs booked us an agriturismo in Tuscany. Basically, itâs a farm thatâs also a hotel. It. looked. AWESOME. I spent so much time obsessing over the amenities on the website. Olive oil production tours, horseback riding, group dinners, free wifi....
by Kaye Putnam | Attracting Clients
In any given week, how many sales emails do you get from companies youâve never heard of, toting solutions to problems you may not even have? If youâre anything like me, itâs A LOT. (Praise be unto the spam folder.) The frustrating thing about sales pitches is that...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Offering an online product or service puts you on the front lines of an all-out price war⊠and if youâve put in your time, youâre probably BEYOND ready to climb the ranks (and make more money). I hear ya. Increasing your pricing is an anxiety-inducing process. âWill...
by Kaye Putnam | Attracting Clients, Visibility
What is brand visibility? Big and small brands alike buy TV and radio ads, sponsor little league teams, buy billboards, write blogs, and post on their Facebook pages. They are on an ever-ending quest to âget their name out there.â Many of these actions donât have a...
