by Kaye Putnam | Attracting Clients, Brand Archetypes
Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?),...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. ⚠️ The decision to rebrand shouldn’t be taken lightly – for a variety of reasons. For one: To feel confident buying, people usually...
by Kaye Putnam | Attracting Clients
Every entrepreneur I know has a “bad fit client story” … or two. 😉 … The web design customer who flew those red flags in the discovery call (but you booked it anyway), and then expected exactly 1,226 rounds of revisions. 😳 … The home buyer who wanted to look in the...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Recently, an art-collecting friend told me of a purchase she made on vacation. She was having an unforgettable visit to Amsterdam, filled with luscious ethnic foods, eye-popping architecture, hours meandering around the best art museums… you get the idea! On her...
by Kaye Putnam | Attracting Clients
Think of a brand that stands out to you. One of your favorites…or even just one that everybody knows. Starbucks… Apple… Coca-Cola… What do all of these brands have in common? (Nope, I’m not hinting towards million dollar marketing budgets… But we can dream,...
by Kaye Putnam | Attracting Clients
Think of a unique food… Or really any unique product…Now search for it on Amazon. How many results do you get? I have been making more conscientious decisions about healthy eating in the last couple years. (If you’ve been following me for awhile, you know that I’m...
