by Sarah Putnam | Entrepreneurs
A shaman, a life coach, and a nutritionist joined a Facebook group… Sound like the start to a fantastic entrepreneurial joke? Well it’s not! 😉 Instead, it’s a fantastic example of the power of branding. And that it’s *not* limited to specific niches. All business need...
by Sarah Putnam | Attracting Clients
Have you heard recently that you need to tell stories in your branding? I bet you have 😉 It’s bordering on being the next “shiny marketing tactic” that everyone needs. Telling stories in your branding may be essential, but it can also be really difficult. Not everyone...
by Sarah Putnam | Big Brand Genius
I’m not a huge fan of New Year’s Resolutions… I know. I know. Let me explain. I am a huge proponent of having goals. I believe in dreaming big and having big goals to backup those dreams. One of Kaye and my’s current goals is to publish a book. And I get a huge...
by Sarah Putnam | Big Brand Genius
Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...
