by Kaye Putnam | Brand Strategist, Rebranding
So, maybe you weren’t bitten by a radioactive spider. 🕷 (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 🤣 Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
by Kaye Putnam | Brand Strategist
Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like… How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
by Kaye Putnam | Brand Strategist, Entrepreneurs
When defining your business’s brand, do you ever feel like you’re trying to read a label – but from inside a bottle? 🧐The reason I ask is… I’m often asked, “Kaye, what does a brand strategist / consultant really do?”🤔 🤔 🤔 So,...
by Kaye Putnam | Brand Strategist, Launching, Rebranding
Ready to grow and scale your brand past that revenue ceiling you’ve hit? Itching to start from scratch with a complete rebrand? In need of a way to give your team the tools they need to create on behalf of your brand? Launching a new course or product? Most...
by Kaye Putnam | Brand Strategist
Before we dig into what a brand strategist is, it’s important to understand what we’re not: A Brand Strategist is NOT the expert in your brand – YOU are. It’s a common misconception that brand strategists have all the answers, when in fact, just the opposite is true:...
by Kaye Putnam | Brand Strategist, Rebranding
Rebranding your business can be a daunting task. There are a ton of decisions to be made before any changes are implemented, and altering the look and feel of your brand across each platform is a time-consuming process. If you’ve been struggling with where to begin or...
