strategic insights
Branding Articles, Podcasts, and Videos
Magic of Masterminds: Grow Your Brand and Business With Support From Fellow Entrepreneurs
Feeling a little lost when it comes to your business?Uncertain about the future? 🤔Joining a mastermind community can give you the support and guidance you need to take your brand to the next level. You can achieve things you never thought possible with like-minded...
5 Tricks to Reset Your Focus as an Entrepreneur & Get Back on Track!
We've all been there. 🙋🏼♀️ You're cruising along, killing it in your business, when suddenly you hit a wall. 🤦🏼♀️ All of the progress you've made seems to disappear, and you don't know how to get back on track.In this new 🎥 Youtube video, I'm sharing my best tricks...
Unexpected Social Media Advice: Which Platform is Best For Your Brand?
Figuring out which social media platform is best for your brand can be tricky. Should you be on TikTok? 💃🏼 Start a podcast? 🎤 Or maybe Instagram is more your thing? 📲 In this new 🎥 Youtube video, I share a fresh perspective on deciding which platform is right for you...
How to Create a Brand Awareness Campaign (Without a Nike-Sized Budget)
If people don’t know you exist, they won’t buy from you. Full stop. 🙅♀️ So how do we increase brand awareness? There's no need to have a Nike-sized budget to do this for your business. With a little creativity and some savvy marketing, you can increase brand...
Get More Clients (Like Your #1 Favorite Customer!)
We know how much you love your favorite client. They're amazing, and you always have such a great time working with them. But what if I told you......that you could create exact clones of them? 💁♀️💁♀️💁♀️That's right! With my new client cloning service, you can now...
6 Productivity Hacks for Entrepreneurs
If you're like me, you're always looking for ways to get more of the right work done. After all, as entrepreneurs, we wear a lot of hats, and there's always more to do than there is time in the day!That's why I wanted to share my 6 favorite productivity hacks that...
26 Best Tools & Websites for Building Online Brands
Are you building an online brand and looking for some help? (Aren't we all?!)I've got just the thing. I've compiled a list of 26 of my favorite tools and websites that are sure to help you with whatever you need. From social media management to design, these magical...
How to Create a Brand Voice & Messaging Guide (+ Examples!)
Do you want your brand to be remembered?Most brands don't put enough thought into their messaging, and it's one of the biggest opportunities for them to stand out. But it's not just about saying something different. It's also about how you say it.This video will...
The Best (and my Secret) Copywriting Tools
Blank screen. 🖥Blinking cursor. ⌨️Fighting the urge to turn to your phone. 📲This all-too-common situation is one we can leave in the past. (Where it belongs.)Because good news: the future is already HERE.I'm about to share one of my best-kept secrets with you. I'm...
How to Caption Your TikTok Videos and Reels with Descript
Looking to up your video game? I have a treat for you! 🍩🍦🍰 I'm sharing a tutorial about how I film & edit short vertical videos and then add engaging captions directly onto the video. (For platforms like TikTok, Instagram Reels, and YouTube Shorts.) This is a...