by Kaye Putnam | Brand Strategist, Entrepreneurs
All of a sudden, I am crying. I never cry. Well, rarely. And now I’m crying about an assignment that my business mastermind coach issued to our group. There’s not supposed to be crying in business. (Right?!) The assignment was simple. We are supposed to write a post...
by Kaye Putnam | Brand Strategist, Entrepreneurs
You are about to launch into a bold new frontier of your professional career: you’ve decided to start your own business. (Congratulations!) You crave the ability to make a full-time income from home like all of the success stories you’ve read on the...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Maverick Archetype Inspiration The Maverick Archetype brand lives for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. Red Bull has had a long standing tradition of absolutely killing it on social media, and their...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Royalty Archetype Inspiration The Royalty Archetype brand is the most aspirational of all the archetypes. Brands that live this archetype tend to show off the lifestyle of someone who’s “made it.” They lead by example and inspire others to reach their level...
by Kaye Putnam | Entrepreneurs, Launching, Visibility
Last week I announced that I’m embarking on a very public 12-week launch experiment. These 12 weeks happen to coincide with the last 12 weeks before I take a break TO HAVE A BABY. (I am fully aware that I may be crazy.) If you want to read and watch the full story,...
