by Kaye Putnam | Brand Archetypes
Before discovering archetypes, my “brand” was unclear at best. I struggled to determine which aspects of myself to highlight in order to really resonate with my audience. Heck, I struggled to fully understand who my ideal audience should even be! This lack of clarity...
by Kaye Putnam | Visibility
Your challenge, should you choose to accept it…. Today I want to talk to you about challenges… and I’m not talking about the random struggles we face on a day-to-day basis. (Did I turn off the hair straightener?… Can anybody help me open this dang...
by Kaye Putnam | Visibility
Attracting leads and keeping your audience engaged can be a big task, but with the right tools in place, you can leverage evergreen content to continuously captivate and convert new clients and customers – without taking too much of your precious time! One of my...
by Kaye Putnam | Attracting Clients
Once upon a time, the hubs booked us an agriturismo in Tuscany. Basically, it’s a farm that’s also a hotel. It. looked. AWESOME. I spent so much time obsessing over the amenities on the website. Olive oil production tours, horseback riding, group dinners, free wifi....
by Kaye Putnam | Entrepreneurs
Building a meaningful, cohesive brand requires a lot of decision making… and despite what our egos may sometimes tell us, we can’t be always be right. No matter how many articles you read or brains you pick, you’ll still be left with situations that vary from business...
