by Kaye Putnam | Attracting Clients
In any given week, how many sales emails do you get from companies you’ve never heard of, toting solutions to problems you may not even have? If you’re anything like me, it’s A LOT. (Praise be unto the spam folder.) The frustrating thing about sales pitches is that...
by Kaye Putnam | Visibility
We’ve talked recently about Why Visibility Matters to your brand. For brick and mortar businesses, success may depend on “location, location, location.” But for those of us running online businesses, the chant is more like “visibility, visibility, visibility.” Digital...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Offering an online product or service puts you on the front lines of an all-out price war… and if you’ve put in your time, you’re probably BEYOND ready to climb the ranks (and make more money). I hear ya. Increasing your pricing is an anxiety-inducing process. “Will...
by Kaye Putnam | Attracting Clients, Visibility
What is brand visibility? Big and small brands alike buy TV and radio ads, sponsor little league teams, buy billboards, write blogs, and post on their Facebook pages. They are on an ever-ending quest to “get their name out there.” Many of these actions don’t have a...
by Kaye Putnam | Entrepreneurs
Dory from Finding Nemo says, “Just keep swimming” – and while that’s good advice, I rely on my own set of mantras to get me through the work week. After all, we can’t all live by the words of a forgetful fish. But before I dive into my personal mantras, allow me to...
