by Kaye Putnam | Entrepreneurs, Visibility
Caution: Scary post ahead… šµ Dinnerās in the oven. The dishes are done. You love being your own boss and being able to cut out at 4:45 to start dinner!Ā All is well. You smile.Ā You have about ten quiet minutes before your family smells the deliciousness and...
by Kaye Putnam | Attracting Clients, Growth
Truth #1:Ā It will be less complex, easier to manageĀ – and less expensive –Ā to hone in on ONE ideal audience, and build your brand around them. Truth #2:Ā Sometimes that’s just not the reality ofĀ business. (There. I said it! š¤£)Ā Your ideal audience...
by Kaye Putnam | Entrepreneurs, Growth
Back in March of this year, I sent an email to my list – the subject line of which had me straight up LOL-ing! š¤£ It was this:Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Subj:Ā I hit $50K and lost 20 lb!Ā No, I wasnāt writing to sell them a weight loss supplement. And no, the...
by Kaye Putnam | Attracting Clients, Visibility
Humans love stories.Ā Ā We bond over mutual experiences and enjoy sharing those experiences with each other. We love telling stories, reading stories, and hearing stories. (This #truth is what makes Hollywood a multi-billion dollar business!) šØš» šµš½ š¦øš» š§ š§š¼ We...
by Kaye Putnam | Entrepreneurs, Growth
Have you ever had one of those days where you just wished you had a liiiiiittle more energy? (or a LOT?)Ā You know exactly whatās on the agendaā¦ what you *should* be doing in your brand… but you can’t quite get yourself to do it?Ā Oh, me too, Friendā¦....