by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Caregiver Archetype Inspiration The Caregiver Archetype brand is most easily thought of in a maternal way – in the way that a mother cares for her children, as Johnson’s Baby shows here. Each of the images with babies include their parents caring for...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Lover Archetype Inspiration The Lover Archetype brand can show up in many different ways. You can often see it in a love for form, design, food, and style. For a Lover Archetype, the packaging is just as important as what is inside. Brands that operate from...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Hero Archetype Inspiration Ah, Nike. I can’t resist using them as an example whenever I talk about Hero Archetype brands because they do it so darn well. I love the variety of people they show pushing their limits and working on achieving whatever they set...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Innocent Archetype Inspiration Gosh, looking at these two image sets just makes you happy, right? Many of the food products that adopt an Innocent brand archetype, like Chobani shown here, showcase their natural, organic, and close-to-nature aspects. They...
