Navigating Brand Evolution: Lessons from Legacy Brands with Paulo Ribeiro
In this episode of the Brand Gravity Show, we sit down with Paulo, a seasoned brand strategist with a remarkable career journey. Join us as we dive into the art of brand evolution, exploring the transformation of legacy brands, the essentials of brand strategy, and actionable insights for entrepreneurs. Paulo’s wealth of experience adds depth to our conversation, offering practical wisdom and inspiration for anyone looking to boost their brand’s gravity.
We talk about:
[0:00] Intro
[02:13] Exploring Paulo’s Career and Agency Work
[04:29] The Transformation of Established Brands
[07:29] Case Studies: Nike and LinkedIn’s Evolution
[12:24] Valuable Lessons from Legacy Brands
[17:09] Navigating Information Overload
[19:31] Charting Your Path to Becoming a Brand Strategist
[22:41] Essential Skills for Brand Strategists
[25:36] Striking the Right Balance for Business Growth
[29:17] Connecting with Paulo
[29:55] What Entrepreneurs can Implement Right Now
Connect with Paulo here:
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
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