by Kaye Putnam | Attracting Clients, Brand Archetypes
Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?),...
by Kaye Putnam | Brand Archetypes
Before discovering archetypes, my “brand” was unclear at best. I struggled to determine which aspects of myself to highlight in order to really resonate with my audience. Heck, I struggled to fully understand who my ideal audience should even be! This lack of clarity...
by Kaye Putnam | Brand Archetypes, Entrepreneurs
Let me guess… You feel like something’s missing from your brand, but you aren’t quite sure what it is. You probably feel like you’ve scoured through 85% of the internet looking for answers, only to be met with a parade of superficial articles, touting advice...
by Kaye Putnam | Attracting Clients, Brand Archetypes
I’m going to paint a picture for you, Bob Ross-style – but with more manageable hair. You’re running a successful business and you LOVE it… most days. You’ve consumed as much data as possible – ravishing every business book, blog, or podcast you can get your hands on....
by Kaye Putnam | Brand Archetypes, Visibility
Preface: Are you the Magician? Or, what’s your Brand’s Archetype? Before we dive into the Magician IG inspo, I want to be sure you’re in the right place, Genius! Because, there are 12 brand archetypes! (The Magician is just one of the twelve.)...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Maverick Archetype Inspiration The Maverick Archetype brand lives for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. Red Bull has had a long standing tradition of absolutely killing it on social media, and their...
