Do you want insider secrets about how to plan your next launch?
I have a unique method for launching that I’ve honed over the last several years that really works and I would love to share it with you.
As an entrepreneur for over 10+ years, I’ve had the privilege of launching courses that have generated over a million dollars in revenue. Through my experiences, I’ve developed a unique method for launching that has proven to be highly successful time and time again.
(I have evidence of this success! More of that in the video. 👇👇)
Ready to get a behind the scenes peek as I walk you through each step?
Let’s get started! 💫
What Are You Selling?
If you want your launch to be a success, it’s important to pick something that is either in high demand or has the biggest strategic benefit for your business.
You should also make sure that whatever you are launching has already been proven to sell and there is desire in the market 💰. By doing this, you can maximize your momentum and get lots of sales 📈!
Ideal Client
Launching a product or service requires careful planning and understanding of your target audience. 🤔 Before you begin, it’s important to consider who is most likely to benefit from your offer, what knowledge gap exists that needs to be closed for them to take action, and what objections they might have. 🤷♂️ Once you have answers to these questions, you can create effective launch content that speaks directly to their needs.
If you don’t know the answers yet, it may be best to hit the pause button until you do! 🛑
Backward Planning
Backward planning a launch can seem like a daunting task, but it doesn’t have to be! 🤩
Psst: If you want the nitty gritty details about how I use my Notion calendar to help create a launch timeline, check out the video. ☝️☝️
With the right strategy and timeline in place, you can make sure your launch is successful and profitable. 😎 To start off, create an open and close date for when people will be able to purchase your product or service. This creates urgency and scarcity and encourages people to act quickly. 💨Then consider adding additional value during the live launch event that isn’t available at other times.
To create more opportunities, offer a downsell offer.
Finally, plan out time afterwards to rest after all of the hard work has been done – let yourself enjoy the success of your launch! 🥳
Promotional Messages
Promotional messages are a great way to reach the right people and get them to take action.
A successful launch sequence requires multiple emails: invitation to event, the event itself, selling into offer, and downsell. 📅 To maximize the effectiveness of a launch sequence, it’s also important to use ads and other promotional messages to draw attention and get people excited about the event. 📢
With a bit of planning, you can create an effective launch sequence that gets results. 🎯
To-Do List
It’s important to create a schedule/calendar of all the emails and other promotional messages that you will be sending during the launch. 📅 This includes promo emails, sales emails, downsell emails, live event messages and advertising creatives. 🎨
You can also include daily prizes for the event and worksheets or other engagement pieces to make it fun for your audience. 🤩 Organization is key when launching a product or service- creating an actionable plan ahead of time will help ensure your launch is a success!
Launch in Action
You’ve made it this far. YAY!
Want to experience a *live* launch with me?
Well. Shameless Plug…
Are you looking to unlock your brand potential and create a magnetic presence? Join me for my LIVE, four-day event. We’ll be exploring the science of emotion, the magic of story, the perspective shift to enable success and more. Each day will feature engaging exercises that will help you unlock your brand potential.
Sign up now for this FREE event today! 🎉🎊✨
Link to sign-up: https://www.kayeputnam.com/catalyst-event/
I hope to see you there! 🤗😊
Pssst… You can pin this vlog post to reference later! 📌
Pin this vlog post to reference later! 📌
