Measuring Podcast ROI
In this compelling episode, Christina, a former PR executive who successfully transitioned into consulting, unveils the secrets to maximizing lead capture and forging meaningful connections through the power of podcasting. Gain invaluable insights on measuring the return on investment (ROI) of your podcast efforts and crafting compelling call-to-action prompts that propel business growth.
Discover actionable strategies for identifying podcasts that align with your target audience and learn how to effectively engage and resonate with your ideal listeners. Drawing from her own experience, Christina shares her transformative journey from a 13-year PR career to the realization of the immense potential podcasts hold for online-based businesses.
With a special focus on supporting women entrepreneurs, Christina has dedicated her work to empowering business owners to achieve similar transformative results. Join us as we unlock the true potential of podcasting and learn how to leverage this dynamic medium to drive your business forward.
We talk about:
- [0:00] Intro
- [2:33] Christina’s journey from PR executive to successful consultant
- [6:44] Using podcasts to connect with your ideal audience
- [9:17] How to track podcast ROI
- [11:23] Success Stories
- [17:04] Maximizing lead capture with podcast call-to-action strategies
- [20:23] Why being a guest on more podcasts matters
- [24:04] Where to find Christina
Connect with Christina here:
- https://www.instagram.com/publicityxchristina/
- https://www.facebook.com/publicityxchristina
- https://www.publicityxchristina.com/
- Quiz: http://www.podcastpublicityquiz.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
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