Brand Evolution through Paid Ads with Samir Balwani
Get ready to embark on an insightful journey through the world of brand growth and advertising as we sit down with the visionary leader, Samir Balwani. As the CEO and founder of QRY (pronounced “query”), Samir has curated a team of innovative minds that specialize in strategic e-commerce growth and brand scaling. With over 15 years of experience, including stints at American Express, StyleCaster, and Rogers & Cowan PMK, Samir’s expertise in marketing leadership is second to none.
Join us as we unravel the secrets of successful advertising, from striking the delicate balance between short-term gains and long-term brand expansion to crafting captivating ad creatives that leave a lasting impact.
Tune in to discover Samir’s unique perspective on brand building and gain valuable takeaways that will empower you to navigate the ever-evolving landscape of marketing with confidence. Whether you’re an entrepreneur, marketer, or visionary, this episode promises to inspire and equip you with the tools you need to propel your brand to new heights.
We talk about:
- [0:00] Intro
- [1:59] How Samir started QRY, a marketing agency
- [4:17] Balancing short-term gains and long-term brand growth
- [5:32] Common ad pitfalls to avoid
- [9:04] When is your brand ready for the big marketing push?
- [10:47] Effective ad creatives
- [14:16] Optimize your advertising strategy
- [16:42] Samir’s favorite client case study
- [18:31] Where to find Samir
- [19:31] What Samir wants you to know
Connect with Samir here:
- https://www.facebook.com/weareqry
- https://www.weareqry.com
- https://www.linkedin.com/in/samirbalwani/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
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