Influencer Marketing with Sedge Beswick

In this episode of the Brand Gravity Show, we dive into the world of influencer marketing with Sedge Beswick, a true industry leader who has navigated the shifting tides of the digital era. With a proven track record connecting brands to their audiences, Sedge shares her wealth of experience gained both in-house and while running agencies.

Whether you’re a business owner, influencer, or marketing enthusiast, this episode offers a wealth of knowledge and inspiration. Join the conversation and get ready to connect, learn, and grow in the world of influencer marketing.

We talk about:

• [0:00] Intro
• [01:27] The Rise of SEEN Connects
• [04:07] Biggest changes in social media
• [05:51] How to stand out in an oversaturated market
• [07:47] Sedge’s favorite campaign
• [12:11] Leaning into intuition
• [18:32] Finding work/life balance
• [21:35] How to grow as an influencer
• [23:56] Working with an agency
• [26:50] Common influencer/brand pitfalls
• [27:52] Where to find Sedge
• [28:28] What small businesses need to know

Connect with Sedge here:

• https://www.seenconnects.com
• https://www.linkedin.com/in/sedge-beswick-92573330/
• https://www.instagram.com/seenconnects/

Connect with Kaye here:

• • • Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
    • https://www.youtube.com/user/marketingkaye
    • https://www.facebook.com/marketingkaye/
    • https://www.kayeputnam.com/
    • https://www.kayeputnam.com/brand-clarity-collective/

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