by Kaye Putnam | Attracting Clients, Brand Archetypes
Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?),...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. ⚠️ The decision to rebrand shouldn’t be taken lightly – for a variety of reasons. For one: To feel confident buying, people usually...
by Kaye Putnam | Entrepreneurs, Visibility
Need an infusion of cash into your business? And, need it… like… yesterday? Maybe you want to fund something in particular (That mastermind that opens its cart only twice per year? Summer water ski camp for the littles? A plane ticket to your next temporary home?) ...
by Kaye Putnam | Attracting Clients
Every entrepreneur I know has a “bad fit client story” … or two. 😉 … The web design customer who flew those red flags in the discovery call (but you booked it anyway), and then expected exactly 1,226 rounds of revisions. 😳 … The home buyer who wanted to look in the...
