How to Build a Business That Fits Your Life with Kelsey Kerslake

How can you build a business that fits your life?

As entrepreneurs, we create our businesses with the intention of having space for ourselves. But sometimes this gets overshadowed by client work and busy work that doesn’t truly align with our desires.

Joining me for this conversation is Kelsey Kerslake. Kelsey is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade.

She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites.

We talk about:

[4:05] What stops most people from creating their visionary life
[8:20] How Kelsey built her agency working one hour per month
[11:55] The levers you can pull in order to design a business that fits your life
[15:50] The challenges and roadblocks that stop entrepreneurs from showing up
[23:10] Having a business building year while being pregnant
[25:30] Creating company culture and values
[31:20] What resources changed Kelsey’s life and business