I was in startup mode, had dabbled in the do-it yourself websites and quickly realized I was in over my head. After listening to your podcasts, I learned so much and it became clear there was a lot I didn’t know. After that I knew I wanted to hire you. Since I am in startup mode, your questions about what my business is, what I offer and who I am really helped my figure all that out. I needed a bit of ‘hand-holding’ (or at least it felt that way!). Your process was so helpful to me even beyond a Brand Book but also in furthering my business model.