The Science of Persuasion with Richard Shotton

The Science of Persuasion with Richard Shotton

The Science of Persuasion In this episode, I had the pleasure of chatting with Richard Shotton, a behavioral science expert who knows a thing or two about marketing. He gave us some incredible insights into how to apply behavioral science to branding and consumer...
Empowering Business Owners on Instagram

Empowering Business Owners on Instagram

Empowering Business Owners on Instagram In this episode of the Brand Gravity Show, I sit down with Sue B. Zimmerman (@theinstagramexpert), a highly respected online marketing educator, influencer, and business coach. With over 30 years of entrepreneurial experience,...
The Psychology Behind Incentives with Uri Gneezy

The Psychology Behind Incentives with Uri Gneezy

The Psychology Behind Incentives with Uri Gneezy In this episode, my guest Uri Gneezy joins me to talk about the psychology behind creating and using incentives. Uri Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor at the Rady School...