by Kaye Putnam | Visibility
You’ve done the work to gain clarity around your brand’s core values, voice, and visuals. Now it’s time to commit to showing up in the world – to living your brand out loud. Because a brand exists only in the moments where it comes into contact with actual...
by Kaye Putnam | Entrepreneurs
SPOILER ALERT: Not having a customer experience strategy still results in an experience – just not one you’re likely to be proud of. Like your brand, your customer experience exists in your buyers’ minds. Their perception of whether or not your process is enjoyable,...