Leadership

Leaders innovate, manage and build. Stay up to date on the latest and greatest in leadership skills, strategies and news here.

Marketing

This Is the Unconventional Marketing Tactic Small Businesses Need to Try

If you haven't tried this marketing strategy, your business is missing out on gaining maximum exposure, causing word-of-mouth hype and showing your audience your ingenuity and creativity. Find out what it's all about and how to incorporate it into your business.

Latest from Leadership

How to Tap into the U.S. Social Commerce Market Through Millennials and Gen Z

With high social media use and a preference for shopping online rather than in-store, these two demographics hold the key to the US' social commerce market potential.

Is Payroll an Expense or an Investment in Your Business?

Profit creates growth opportunities, pay raises and promotions. When team members understand this, they work hard to do their part to contribute to the company's profit.

Don't Let an Insecure Boss Stop You From Getting a Raise or Promoted. Here are 3 Tactics to Help You Survive This Tricky Situation.

The more you understand your boss's insecurities, the more you can work with them — and build your own confidence along the way.

Learn how to accept different perspectives and set aside even ideological differences for more effective collaboration.

How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck

Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.

Family Harmony is an Entrepreneur's Secret Weapon — and This 7-Step Process is the Secret to Achieving It

As an entrepreneur and parent, I've learned that success in business is directly tied to success at home.

Beware The Customer Cliff of Dissatisfaction — or Prepare to Lose Customers Fast

The Cliff of Dissatisfaction in customer service and the customer experience is the precipice where your customers (or prospective customers) lose faith that you can serve them in a timely manner. Here's how to identify it and fix this problem wherever it may occur.

Positivity is Provocative — 3 Ways to Embrace Optimism in a Negative World

How practicing gratitude, releasing negative people from your life and allowing yourself to dream again can reignite your passion for entrepreneurship.

How to Start Thinking About Retirement Before You Plan to Retire

When my husband told me he was planning to retire and was not worried about it, I wondered if I should be.

5 Things to Look for When Hiring a Patent Portfolio Manager

Hiring the right patent portfolio manager is critical to maximizing your enterprise's intellectual property (IP) potential. A competent manager must possess a blend of these five key competencies.

Is the Customer Always Right? How to Understand Customer-Centric Thinking to Drive Engagement

"The customer is always right" is not just a rule anymore; it's about exploring why customers want what they want.

More Posts on Leadership

Leadership

This Is What True Success Actually Looks Like

On the latest Jeff Fenster Show, we unpack the ingredients of achievement beyond a fat paycheck.

Diversity

Want to Attract Diverse Talent? You Need to Work on Your Employer Brand — Here's Why.

How your business shows up on social media and everywhere else online is a critical piece of your strategy for attracting new potential employees. One of the first things potential employees do when considering your business as a possible employer is look at your online presence. The question that they're trying to answer is: Who are you and what do you stand for?

Growing a Business

From Reactive to Proactive — 3 Ways to Make Your Venture Recession-Proof

Many entrepreneurs are reactive when it comes to adapting to crises. However, getting ahead of the curve and making decisions proactively will give you a greater chance of success when times are hard. One essential element of your success plan should be to focus (feasibly) on marketing to trump your competition.

Business News

You Might Not Want to Hear This Tough-Love Advice From Barbara Corcoran — But She Says It's the No. 1 Key to Success

The founder and investor joined several other "Shark Tank" judges for an Advertising Week panel discussion.

Science & Technology

Data Breaches Cost $1 Million More When Remote Work Is Involved — Here Are 4 Steps to Protect Your Business.

As many companies return to the office, remote work remains prevalent, introducing security risks. However, you don't need to pull everyone back into the office. I'll share how the company I work for addresses these risks and how you can safeguard yours.

Business Plans

Co-Creation Can Boost Creativity, Community and Sales for Your Business. So What Is It?

There is no aspect of your business that cannot be improved upon with the help of co-creation, say the authors of the new book "The Third Paradigm."

Growing a Business

Every Durable Business Knows What It Takes to Withstand a Recession. Follow Their Lead With These 5 Pointers.

Building a durable business may seem like a daunting task, particularly during times of economic uncertainty. An important step in the process is taking the opportunity to learn from other successful, multi-generational businesses and identify the patterns that led to their success.

Leadership

6 Common Challenges All Women Entrepreneurs Face (and How to Overcome Them)

Each entrepreneur faces their own hurdles. Here are a few common ones women experience most.

Business News

Costco's CEO Is Stepping Down After 11 Years – He Has 'Total Confidence' in His Successor

Craig Jelinek is stepping down after 40 years with the company. He started as a forklift driver.

Thought Leaders

Beware The Customer Cliff of Dissatisfaction — or Prepare to Lose Customers Fast

The Cliff of Dissatisfaction in customer service and the customer experience is the precipice where your customers (or prospective customers) lose faith that you can serve them in a timely manner. Here's how to identify it and fix this problem wherever it may occur.

Growing a Business

Is Your Family Business Giving Women the Short End of the Stick? Here's How to Recognize and Combat Discrimination.

The last place women might expect to experience discrimination is within their family business. But research shows it's a significant problem. Here's how to recognize and combat it in your business.