🎥 I’ve just dropped a new YouTube video that’s all about my NUMBER ONE lead magnet – a unique, interactive quiz that’s been a total game-changer in the world of branding. 🧠💫

Why should you care? Because this isn’t just any quiz. It’s the result of over 9+ years in the online business realm, packed with insights on leveraging brand archetypes to make YOUR brand pop! 🎨✨

>>> Plus, it’s outperforming everything else I’ve tried – and I mean everything. 🏆🌟

But I’m not just telling you about it; I’m showing you. 📺

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌

In the fast-paced world of digital marketing, trends come and go, and platforms rise and fall in popularity. LinkedIn has experienced a remarkable resurgence of interest lately. If you’ve ever brushed off the idea of utilizing LinkedIn for your marketing endeavors, it might be time to take a second look.

Gone are the days when LinkedIn was solely perceived as a platform for job seekers and B2B sales. It has evolved into a thriving space where businesses and brands can make a significant impact and foster valuable connections. Whether you’re a seasoned LinkedIn user or just starting to explore its potential, there’s a wealth of opportunities waiting to be harnessed.

Let’s unlock the full potential of LinkedIn and revolutionize your marketing game!

Optimization

When it comes to LinkedIn marketing, your profile acts as your personal brand hub, making it the first and most crucial aspect to focus on. To ensure you stand out in searches and make a compelling first impression, let’s chat about some essential optimization tips.

1. Craft a Compelling Headline: Your headline should be more than just a job title; it should clearly communicate your expertise and unique value proposition. Make it attention-grabbing and relevant to your target audience.

2. Showcase Your Achievements and Skills: Complete your profile with all relevant work history, achievements, and skills. A comprehensive profile portrays professionalism and establishes credibility.

3. Use a Professional Headshot: Your profile picture plays a crucial role in building trust and relationships. A professional headshot with a warm smile can go a long way in making you approachable.

4. Incorporate Relevant Keywords: Optimize your profile with keywords related to your industry and the areas you want to be discovered for. This enhances your chances of appearing in relevant search results.

Engage

The platform’s algorithm thrives on interactions like commenting, liking, and creating conversations. By setting aside time to engage with other professionals in your industry, you can build valuable connections and share insights that leave a lasting impact. Being actively involved not only boosts your visibility but also allows you to foster genuine relationships, transforming your LinkedIn experience into a powerful tool for networking and growth.

Features

LinkedIn offers a plethora of exciting features that can supercharge your marketing efforts. To make the most of this professional platform, let’s explore some standout features that serve diverse purposes.

• Feed Posts: Share industry news, quick tips, and thought-provoking questions to engage your audience. Differentiate personal and business posts to foster both personal growth and brand promotion.

• Video Content: Repurpose shorter form videos from platforms like Instagram Reels or TikTok, tailoring them for LinkedIn’s thought leadership-focused audience.

• Influencer Partnerships: Collaborate with industry influencers to create compelling content and broaden your reach.

• Publishing Platform: Leverage longer form content and repurpose previous works to gain visibility and invite audiences into your brand orbit.

• Groups: Become a recognized contributor and leading voice in relevant groups to maximize their benefits.

• Live Streaming: Engage your audience in real-time with webinars, Q&A sessions, or panel discussions for an authentic and interactive experience.

• Analytics: Monitor post performance over time to identify successful content types and optimize your marketing strategy.

With LinkedIn’s dynamic toolkit at your disposal, you can unlock a world of opportunities for growth, collaboration, and meaningful connections.

Remember, the work you invest in building your brand, whether on LinkedIn or elsewhere, holds tremendous value. If you’re eager to delve deeper into the realm of LinkedIn marketing and connect with like-minded entrepreneurs, consider joining my Brand Clarity Collective. It’s a hub of knowledge and support, where we discuss LinkedIn marketing and more, fostering a community of smart and driven individuals.

I’m eager to hear about your experiences on LinkedIn and the tactics that have worked wonders for you. Let’s tap into the collective intelligence in the comments below and continue this enriching conversation.

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌

Listen up, folks! 📢

Are you tired of feeling like a tiny fish lost in the vast ocean of online searches?  Do you dream of watching your business rise through the ranks and reach a wider audience?  Well, hold onto your hats because I’ve got just the solution for you! 

Meet Faith Hanan, a content marketing and SEO authority who truly gets it. She’s here to share her insider insights on the power of keyword research, and let me tell you, this stuff is gold. 💰 With Faith’s expert guidance, your business can finally break through the noise and connect with your target audience. 

No more wasting time and energy on ineffective social media campaigns or draining your budget on pricey advertising. Faith will show you how to strategically navigate the world of keywords and unlock the untapped potential of your brand. So, get ready to take your business to new heights and leave your competition in the dust! 💨

Join us as Faith Hanan reveals the secrets of SEO success and empowers you to make your mark in the digital landscape. It’s time to stop swimming aimlessly and start making waves. 🌊

Let’s dive into the world of keyword research together and watch your business thrive! 🙌

Wow, what a ride! Thank you, thank you, thank you to the one and only Faith Hanan for sharing her genius with us. 🤩

I mean, just look at Molly – she was struggling to grow her blog, but after taking Faith’s course, she’s feeling confident and efficient about creating content and reaching new audiences. And if you’re an entrepreneur or small business owner, that could be you too!

That’s why I’ve partnered with Faith to invite you to her Organic Marketing Framework course. This is the real deal, folks – no magic tricks, just solid strategy.

I’ve personally taken the course and let me tell you, it’s a game-changer. Faith teaches you all the tools you need to succeed and helps you stay focused on what really matters for your business.

So go ahead and check it out. You won’t regret it! Thank you again to Faith for sharing her wide breadth of knowledge around content marketing, organic marketing, and SEO Keyword Research. It’s been a blast! 😎

You can grab Faith’s SEO freebie here. Want to get in touch with her? You can check her out on her podcast.

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌

🎬 Welcome to the captivating world of YouTube branding, where we transform your channel into a consistent and recognizable brand!  As your friendly guide,  I’ve spent over a decade mastering the art of branding and have cracked the code for building a magnetic brand that attracts your ideal clients. 

Now, get ready for a step-by-step journey as we dissect the secrets of creating a well-branded presence that truly shines on YouTube. ✨ 

So, grab your popcorn and let’s delve into the essential ingredients that will make your YouTube brand unforgettable. From crafting eye-catching logo stings to selecting the perfect colors, fonts, music, and visuals, we’ll leave no stone unturned in ensuring your videos pop! 🎉🎥 

Prepare to unleash your creativity, my friend, as we embark on this exciting journey of YouTube branding mastery. Don’t forget to hit that subscribe button and give it a thumbs up – your support means the world to us! 👍😍

Purpose

The very first step in setting up your YouTube channel and crafting your brand is to define your purpose. 

Your brand isn’t just a logo or design – it’s the perception that lives in the minds of your ideal clients. So, what do you want them to think of when they hear your name? Do you aspire to be widely famous or establish authority in a specific niche? 🔍

For many budding YouTubers, businesses, and content creators, focusing on a niche can lead to quicker growth. So, narrow your focus and define your niche and purpose for building a YouTube channel. 🎯

As an entrepreneur, my purpose on this channel is to educate and empower people in brand strategy. I’m here to give back and showcase my authority. I know I won’t be the next YouTube sensation, and that’s totally fine because it’s not my intention. My goal is to reach fellow entrepreneurs and help them succeed in their online ventures. 

So, let’s start with you. What’s your purpose, and who are you creating content for? Let’s build your brand on YouTube with purpose and passion! 

Content Strategy

Time to get strategic with your content. Let’s define your content strategy on a fundamental level. What kind of content do you want to be known for?

Imagine owning a set of keywords or a specific topic area. What would those be?  When you tune in to my videos, you’ll often hear me mention branding, psychology, and entrepreneurship – and that’s no accident! These are the topics I create content around and want people to associate with me. 

This is especially helpful for my multi-passionate content creators and entrepreneurs. It gives you focus!  So, if you had to pick three topics to start with, what would they be? Remember, this doesn’t mean you can’t explore other areas later, but these three content pillars will serve as your foundation. 🏛️

Filter your choices through the purpose and target audience we’ve already identified. 

Think about what makes you light up with excitement. What can you talk about endlessly without getting tired? What are you obsessed with, or what unique knowledge or advantage do you bring to the table? Perhaps there’s an intriguing aspect of your lifestyle that people find fascinating, or you have a specific expertise you’d love to share. 

So, let’s find those magical words – those content pillars that perfectly describe your chosen topics. Let’s build a content strategy that’s both engaging and true to your passions! 🔥🎉

Design & Identity

✨ Alright, let’s have some fun with part three: defining your channel design and brand identity!

First things first, we need to decide on our position in the market and how we want people to feel when they encounter our brand.  If you’re unsure about this, I have an incredible resource on my website – a brand archetype quiz that helps you uncover your brand personality. It’s a great starting point if you’re feeling lost!

Next up, let’s create a mood board to visually define our brand identity. 🖼️ We want to pinpoint our brand colors (check out my video on identifying brand colors if you need guidance). It’s essential to establish a unique visual identity that remains consistent across all touchpoints on your YouTube channel.

And what about fonts? 🖋️ We recommend sticking to a maximum of three to four fonts. Typically, it’s helpful to have a headline font, a sub-headline font, a body font, and if you’re feeling adventurous, an accent font. Make these decisions in advance so you can build your YouTube channel assets accordingly.

When you take a peek at my channel, you’ll see these elements in action. My brand colors shine in the background, and you’ll notice images that align with my brand standards. My fonts take center stage in the title graphics, and my logo makes an appearance in the video intro. Even the thumbnails sport my brand fonts, colors, and logos.

To create professional-looking thumbnails and cover banners, check out Creative Market. You can find editable templates for Photoshop, Illustrator, or Canva (Canva is super user-friendly!). If you’re using Canva, you can access your brand colors and upload your exact brand fonts if you have Canva for work. Otherwise, choose fonts available in Canva to maintain consistency.

Remember, you don’t have to create a plethora of different assets for your YouTube channel. You have the top banner where you can direct attention to your desired destinations, like my brand quiz. Add context, credibility, and specificity at the top, showcasing your channel’s purpose and content focus. And of course, let’s not forget the eye-catching, on-brand thumbnails that will grab people’s attention! 🎯👀

So, let’s unleash your creativity and create a visually stunning YouTube channel that stands out from the crowd! Remember, it’s all about that beautiful cohesion and consistency. Let’s make your brand shine on YouTube! 🎥✨

Video Style

 Now, let’s talk about the visual assets in your videos! It’s time to decide what’s happening on screen and create a consistent video style. 

Consider the background or setting of your videos. Will it be a casual day-in-the-life vlog or a curated backdrop that reflects your brand? This will add visual cohesion and help viewers recognize your content. Some creators even use specific filters or color grading in their editing to maintain a consistent look.

For those feeling fancy, you can design a logo sting, a short clip that showcases your logo. This advanced strategy adds a professional touch. You can find royalty-free music online and collaborate with a video editor to create your logo sting based on your brand standards.

If you’re up for the challenge, you can even animate your logo using PowerPoint or Keynote and export it as a video clip. Add some music and voila! Your own logo sting. ((Let me know if you’d like a tutorial on this by commenting below. 📽️🎵))

Production

Let’s talk about the fourth element of building your YouTube brand: production value. It’s all about the technology and equipment you use to create your videos. 📸🎙️

Consider your camera, lights, and audio setup. Are you using high-quality equipment or more beginner-friendly options? Upgrading your recording equipment can create a “halo effect” where viewers perceive higher-quality content based on production value alone.

While you may not start with top-notch gear, it’s always good to have an upgrade plan. Let me quickly show you my behind-the-scenes setup using my phone:

🎙️ I use an Audio Technica microphone for fantastic audio quality.
💡 Two softboxes provide great lighting for my videos.
📝 My video notes are right here for easy reference.
📷 And I use a Lumix camera to capture high-quality video.

I’ll include links to the equipment I use below, so you can explore options for upgrading your production value if you’re interested. 

🌟✨ And that’s a wrap! You now have a step-by-step guide to upgrading and defining your YouTube brand. If you have any questions, drop them in the comments below. 👇

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌

Pssst… You can pin this vlog post to reference later! 📌

Pin this vlog post to reference later! 📌