https://www.kayeputnam.com/lacroix-sparkling-water/ Brand Archetypes, Strategy, Brand Identity Design Fri, 16 Nov 2018 21:08:28 +0000 hourly 1 https://wordpress.org/?v=6.6.1 https://www.kayeputnam.com/lacroix-sparkling-water/#comment-113 Fri, 16 Nov 2018 21:08:28 +0000 http://kayeputnam.com/?p=1650#comment-113 I became thirsty reading this blog, luckily I had refilled an VOSS bottle with river water. So refreshing, a friend uses store brand seltzer water and soda water is available at fountains of businesses she frequents. La Croix is available to me and I am starting to ease up on my sugar consumption particularly in soft drinks and juices. Thank you for unlocking a subtle product in a ever evolving market of humanism.

]]> https://www.kayeputnam.com/lacroix-sparkling-water/#comment-75 Thu, 10 Aug 2017 13:21:07 +0000 http://kayeputnam.com/?p=1650#comment-75 […] through consistent activity on social media. (Did you see my Unlocking Big Brand Genius on LaCroix Sparkling Water?) Brit + Co has an active presence on Facebook, Twitter, Pinterest, Instagram, YouTube, and […]

]]> https://www.kayeputnam.com/lacroix-sparkling-water/#comment-73 Thu, 20 Jul 2017 19:00:57 +0000 http://kayeputnam.com/?p=1650#comment-73 Outstanding analysis and tips. Thank you, Kaye! I’m not a young millennial and don’t care for sparkling beverages, but I’m “almost” convinced to give it a try.

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