Comments on: Unlocking Big Brand Genius: ADAY https://www.kayeputnam.com/aday/ Brand Archetypes, Strategy, Brand Identity Design Wed, 27 Mar 2024 15:22:30 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Bella https://www.kayeputnam.com/aday/#comment-2236 Wed, 27 Mar 2024 15:22:30 +0000 http://kayeputnam.com/?p=2121#comment-2236 It is important to create a philosophy, values and ideas that will resonate with the audience. This article shows how branding can be a guide to the future by leveraging technology and creating new experiences.
A tip for entrepreneurs: think of branding as more than just selling a product.

]]> By: Alex Colley https://www.kayeputnam.com/aday/#comment-513 Tue, 23 Jul 2019 19:05:49 +0000 http://kayeputnam.com/?p=2121#comment-513 Interesting article! I worked with them briefly in 2015 when they were in the initial stages of creating the brand. It was a shame they didn’t contact me now and not 4 years ago as I would be much more useful to them now. Looks like you have developed a great series too.

]]> By: Sarah Putnam https://www.kayeputnam.com/aday/#comment-91 Mon, 11 Dec 2017 10:12:26 +0000 http://kayeputnam.com/?p=2121#comment-91 In reply to Nin.

I’m so glad! They’re a blast to write! And I’ll definitely keep my eyes open for a good Explorer brand to analyze. Stay tuned 😉

]]> By: Nin https://www.kayeputnam.com/aday/#comment-90 Sat, 09 Dec 2017 19:09:05 +0000 http://kayeputnam.com/?p=2121#comment-90 Hi! I find this series extremely helpful! I am new to archetypes and am hooked on them. I’d love to see an “Explorer” big brand unlocked.
My knitting design coach told me about Kaye and she even took one of Kaye’s courses! Francoise Danoy said her experience was an eyeopener.

Thanks!

]]> By: Sarah https://www.kayeputnam.com/aday/#comment-86 Mon, 20 Nov 2017 10:53:29 +0000 http://kayeputnam.com/?p=2121#comment-86 In reply to Janet.

So glad you enjoyed it Janet! We have started publishing the *Unlocking Big Brand Genius* series once per month so don’t miss the previous 3 we’ve published! We discuss La Croix Sparking Water, Brit + Co, and The Middle Finger Project!

]]> By: Janet https://www.kayeputnam.com/aday/#comment-85 Thu, 16 Nov 2017 19:51:31 +0000 http://kayeputnam.com/?p=2121#comment-85 I loved reading this article. It helped to bring more clarity to the Sage archetype. I am anxious to read more articles like this one on the other archetypes. Thank you for writing and sharing this.

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